John Montalbano: Canada’s Diversity and Inclusion Make it Very Attractive to High-End Talent

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Canada has a national appeal that can be leveraged as companies battle to attract the best employment talent.

In a recent article published in the Globe and Mail, John Montalbano explains Canada’s commitment to diversity and inclusion makes the country’s brand a hot commodity. These values are valuable in as companies fight for talent.

In his piece, Montalbano offers a great first-hand account of the power of a highly regarded Brand Canada.

During the financial crisis of 2008, Canadian sound-mindedness was globally admired for having protected customers, employees, shareholders and many other stakeholders from the worst financial atrocities experienced in the United States and Europe. Canadian corporate brands catapulted into the spotlight and “Brand Canada” gave our businesses unprecedented access to new foreign market opportunities. Importantly, we became employers of choice for international talent.

At RBC Global Asset Management (a subsidiary of the Royal Bank of Canada), of which I was CEO at the time, we opportunistically took advantage of Canada’s preferred global standing and aggressively expanded our presence in Britain and the United States. In London alone, we increased our head count from 10 employees to more than 400 today. While the global financial crisis was punitive to many, for the Royal Bank and other Canadian institutions it was a golden period to attract and retain talent that historically would have chosen foreign “blue-chip” companies ahead of those in Canada.

Don’t underestimate the importance of brand appeal when you’re looking at recruitment. This is something to keep an eye on as we go forward.

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